The 70th anniversary of Race Furniture’s iconic BA2 Chair is marked with 90 re-interpretations by top UK design talent including Paul Smith, Barber Osgerby, Bouroullec Brothers, David Chipperfield, Tom Dixon, Lulu Guinness, Nicky Haslam, Yinka Shonibare MBE and Alice Temperley.
The iconic BA2 Chair is subject to a vibrant collaboration between Selfridges and The Art Room in partnership with the Columbia Threadneedle Foundation on a large scale installation entitled Re-Work It. 90 of the UK’s top artists, designers and architects have been invited to transform this classic chair. The pieces form an installation curated by arts consultancy Fair & Co suspended from the ceiling of Selfridges’ Atrium space which will build over the course of four weeks and culminate with all 90 on view on 19 May. Available to buy at auction Paddle8, the initiative will help raise both awareness and valuable funds for The Art Room.
British manufacturing company Race Furniture was founded by celebrated designer Ernest Race in 1945, on the close of the Second World War. Today, the company still uses the same time-honoured methods of production, and with the aid of archive material, carefully ensures that each piece is made as originally intended. Responsible for iconic post–war English furniture classics, Race’s iconic BA2 Chair is the keystone of its Classic collection, representing some of the finest and most innovative furniture of its era.
Stuart Finlator, managing director of Race Furniture said: “We are thrilled to be part of this inspired collaboration which marks the 70th anniversary of our BA2 Chair. Look out for our re-launched edition following London Design festival in September 2015.”
The Art Room is a charity offering art as a therapeutic intervention for children aged 5 to 16, providing a platform on which to build on their confidence, self-esteem, and learn about the power of creativity. The chair, the charity’s logo, represents one of the tangible objects that Art Room students get to work with, introducing them to a sense of empowerment through transforming everyday objects into something creative and individual.
For 6 weeks, From 30 April 2015, Race Furniture will have a presence throughout the Atrium of Selfridges with the 90 transformed chairs forming the largest in-store installation Selfridges have done. Information panels on each level will also display the original BA Chair. The Online Auction will commence from 22 May 2015. The Live Auction will take place on 9 June 2015, details at: paddle8.com/TheArtRoom.
Artists, architects, designers and fashion icons:
Henny Acloque · Emma Alcock · Jasmine Alexander · Bill Amberg · Assa Ashuach · Liz Bailey · Edward Barber & Jay Osgerby · Barnaby Barford · Emmie Van Biervliet · David Blandy · Ronan & Erwan Bouroullec · Francesca Bristol · Spectator Camp · Sarah Campbell · Daniel Chadwick · David Chipperfield · Sebastian Conran · Sophie Conran · Fiona Curran · Hugo Dalton · Cara Delevingne in collaboration with Storm Athill · Tom Dixon · Miranda Donovan · Henry Estorffe · Stuart Ferris · Stuart Finlator – Race Furniture · Nancy Fouts · Foxall · Cosmo Fry · Designers Guild · Jasmine Guinness · Lulu Guinness · Hamish & Lyons · Nicky Haslam · Zebedee Helm · Stephane Hof · Charles Holland · Patrick Hughes · Kassandra Isaacson · Jenny Jones · Jim Kempton · Patrick Kinmonth · Tomas Klassnik · Joseph Kosuth · Danny Lane · Liane Lang · Langlands & Bell · Hervé Léger · Chris Levine · Lulu Lytle for Soane Britain · Dan Macmillan · Penelope Madden · Makerversity · Mlinaric, Henry & Zervudachi · James Moores · John Morgan · Annie Morris · Susan Moxley · Charlotte Olympia · Angela Palmer · Korky Paul · William Peers · Jake Phipps · Martha Read · Ian Ritchie Architects · Ab Rogers · Royal Drawing School · The Rug Company · Rose Russell · Rolf Sachs · Francesca Shakespeare · Jess Shaw · Yinka Shonibare MBE · Jason Shulman · Jane Simpson · Pippa Small · Paul Smith · Jenny Van Sommers · Matt Stanwix · Seth Stein · Alice Temperley · Rose Uniacke · Bouke de Vries · Hannah Weiland of Shrimps · Richard Wentworth · Douglas White · Marcia Williams · Lucy Wood · Lisa Wright
Notes to Editors:
Sale will go live on 22 May 2015 and end 9pm, 9 June 2015
For further press information on Re-Work It or The Art Room at Selfridges
E: firstname.lastname@example.org | Tel: 01608 810 654 M: 07971 007576
Twitter: @TheArtRoomUK / Instagram: theartroomuk / Facebook: The Art Room / www.theartroom.org.uk
Selfridges Press Information
Bruno Barba, Senior Brand PR Manager, Press Office
Head Office, 400 Oxford Street, London, W1A 1AB
Ext: 13204 | Tel: 02073183204 | Mobile: 07525197474
For Information on Race Furniture
Press Office at Caro Communications:
+44 (0) 20 7713 9388
Zoe Wilkinson; email@example.com or Berna Sermet; firstname.lastname@example.org
Race Furniture was founded immediately after the Second World War, under the design direction of Ernest Race (1913-1964). Like many designers of the Post-war era, Race was inspired by new technologies and materials that had been developed during the War. The Government’s ‘Utility Furniture Scheme’ encouraged companies to work with alternative materials in order to preserve the country’s limited reserves of timber and other scarce commodities. His first design for Race, the BA3 chair utilised re-cast aluminium from redundant British warplanes, with upholstery often made from parachute silk. The only British chair to win the Gold Medal at the 1954 Milan Triennale, the BA2 will be re-launched following London Design Festival (LDF) 2015.
Fair & Co is an arts consultancy set up by Flora Fairbarn and Julia Fairrie in 2014. Working with leaders in the field of art and design, they produce creative projects and build art collections.
For further information, image, or film interview footage contact:
Tel: +44 (0) 7971 572 105; email@example.com
The Art Room offers art therapy to children and young people in order to raise their self-esteem, self-confidence and sense of independence. The Art Room has forces with The Columbia Threadneedle Foundation and Selfridges and its summer campaign Work It! Highlighting the changes in how we work today, and how craftsmanship is embracing new technology.
Paddle8 is an online auction house selling fine art and collectibles across the Internet. Conducting themed or curated sales of works consigned by owners worldwide, as well as benefit auctions in collaboration with non-profit organisations. Bids will be accepted from 22 May.
The Columbia Threadneedle Foundation is the main Work-It! exhibition partner. The Foundation aims to grow Columbia Threadneedle Investments with a focus on using education, art and sport to invest in positive social campaigns.
Renowned filmmaker Chris Scott has filmed a series of interviews for the event. Scott focuses on creating bespoke films for both the arts and luxury markets.